Compare and contrast the strengths and weaknesses of the Theory of Planned Behavior (covered in Chapter 5 of the textbook)...
smb1sbCompare and contrast the strengths and weaknesses of the Theory of Planned Behavior (covered in Chapter 5 of the textbook) and the Dual-Processes Models of Persuasion (covered in Chapter 6). Which theory do you think best explains the purposes for persuasion?
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